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The golden period of the Indian feminine hygiene market

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The golden period of the Indian feminine hygiene market

  • 07 Aug, 2019


India has a large female group, and the consumption of female consumer goods is very large, but unexpectedly, the utilization rate of sanitary napkins is only 20% and half.But this phenomenon is constantly improving.


Compared with China, India's feminine hygiene products market is still in its infancy, and the market penetration rate is far less than that of China. However, India is the second most populous country in the world and has a strong potential for development. In recent years, feminine hygiene products have gradually been accepted by consumers, showing a sharp increase. The incidence of cervical cancer in women in India is much higher than the global average, which has a certain relationship with the long-term use of unclean sanitary products. In India, due to economic factors, women use rags or ash as substitutes for sanitary napkins during menstruation. Such unclean hygiene habits have increased the possibility of getting sick.


The traditional concept of India is constantly improving. The original menstruation and menstrual pain are taboo topics in the hearts of Indians. Now it is constantly being diluted. The promotion of this sanitary pads removes certain obstacles. The education sector is also gradually gaining popularity, and the knowledge of feminine hygiene products is continuously strengthened.India's sales channels are mainly sold through retail small stores, unlike most Western countries, but now also have modern trade channels and e-commerce trade channels.


More and more sanitary pads manufacturers have seen this opportunity and are beginning to gradually open the door to the market. The number of women's hygiene products in India is expected to continue to expand in the future. But there is still a need for strong consumer and producer guidance and education to help, India's demand for sanitary equipment is increasing, and companies with specialized manufacturing technologies can consider investing in the Indian market.




Company Introduction Quanzhou Dollartree Hygienics Co., Ltd. was established in 2009, located in Jinjiang City, Fujian Province, and established Cameroon office since last year. We are specialized in baby diaper, sanitary napkins, adult diaper, baby wipes and other health supplies R & D operations, production, testing center, marketing and warehousing distribution services. Our team has working in this industry for more than 10 years, and we have many own brands selling worldwide. Our pursuit is to realize the dream of healthy life in the field of health products. We have become an international sustainable entrepreneurial enterprise with sustained and healthy development, under our firm belief, trust and generation after generation of struggle. We practice the core values about "Focus on customer value and continue to struggle as the foundation of entrepreneurial practice" continuously. In order to achieve a simple and healthy life style, we advocate the formation of a community of interests, among our customers, employees and partners, by foucsing on excellence quality and service efforts. Currently, we have a branch office in Cameroon to provide services and products to Africa. In the near future, we will build more branches in other countries with our efforts. Factory Introduction Factory area of 18000㎡, with more than 10 high-end automated full-servo production line, the specialized production staff of 225 people, 5 R & D personnel, 3 for the testing center, marketing team (domestic and foreign) a total of 58 people, and 12 main managers. We have an efficient production team with sufficient capabilities. Professional inspectors ensure stable quality. Certification We currently have many certification reports, such as ISO, SGS, Nigeria OAPI, Cameroon LALANCOM and various quality test reports. We update these certificates every year.

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